Start of Durga Madhab worshiping, Gupta Gundicha i.e Secret car Festival of Lord Sri Jagannath, continue for nine consecutive days as like Rathyatra, In accordance with tradition & ritual of Sri mandir. This Gupta Gundicha is celebrated from Aswina Krusna Dwitya to Aswina Sukla Prtipada tithi. After completion of lunch of Deities in the Sri Mandir. The Vimanbadu servants ( who carry the chariot) carry Sri Durga – Madhab ( Sri Jagannath & Jaya Durga ) in a chariot to the temple of Narayani at Dolamandap Sahi. At Narayani Temple some special puja (rituals) are conducted. This festival come to an end on Dasahara. This ritual named as Durga Madhab worshping, This tradition had been began by the King of Utkal Chodaganga Deba as reveled from mythological information. It is also ascertained that just before Kanchi expedition, the chief general of Army Godabari Rajaguru started worshiping of Durga Madhab. In whole india worshiping of God Iswar (Siva) and Pravati is being made, but is a rare tradition that in Srikshetra Puri, Durga Madhab worshiping is being made, which is an unique phenomenon.
Gupta Gundicha attracts devotees